Ex-Bacardi Canada president warns of Bacardi downfall
19 June, 2015
Rob McPherson, former president of Bacardi Canada, has urged Facundo Bacardi not to “let Bacardi go off the cliff”.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
